DIGICEL yesterday (Monday Jan. 25th) announced details of its
collaboration with diamond-selling artiste, Shaggy and renowned producer,
Christopher Birch, to write and produce a song, Rise Again, to raise money for
the Digicel Haiti Relief Fund.
Rise Again is a Caribbean song, written and performed by Caribbean artistes for
the people of Haiti.
After being approached by Digicel to write the song, Shaggy went straight into
the studio with Christopher Birch, producer of his diamond-selling album - Hot
Shots. The song was written in less than a day and the rhythm produced within
five days, and artistes such as Sean Paul and Sean Kingston, as well as other
top Caribbean artistes, were quick to come on board and lend their support.
Rise Again is being released worldwide and 100 per cent of the proceeds will go
directly to the Digicel Haiti Relief Fund.
Speaking about the launch of the song, Shaggy said, "Rise Again is for the
people of Haiti. It is to show them that we are here for them and that we will
support them each step of the way as they begin rebuilding their lives which
were shattered by the earthquake. I am very proud of this song and the
collaboration with Digicel. With today's launch of Rise Again, we can raise
much-needed funds to support the relief efforts in Haiti."
Digicel Group CEO, Colm Delves, said: "As part of the Digicel Haiti Relief Fund,
we wanted to collaborate with international artistes to produce a song that
would support the people of Haiti who lost so much as a result of the
earthquake. People across the world can purchase Rise Again and all proceeds
will go directly to the relief efforts in Haiti."
Rise Again is already making waves in the US with E News carrying a preview of
the song on the E!TV Entertainment News.
Artistes featured on Rise Again include Shaggy, Sean Paul, Sean Kingston,
Tessanne Chin and Etana; Barbadian artistes Alison Hinds, Shontelle Layne and
Edwin Yearwood; Trinidadian soca artistes David Rudder, Kees Dieffenthaller and
Destra Garcia and Haitian artiste, Belo.
According to a release sent to THE STAR, the album includes tracks by Chaka
Demus, Yellow Man, Buju Banton and many other reggae music stalwarts. The
project is the first in a new series of dancehall-reggae albums, designed to pay
homage to the groundbreaking original artistes that paved the way for dancehall
artistes today.
"Because it so deftly illustrates such an important era of dancehall-reggae
history, Dancehall Originators is a must-have for any knowledgeable dancehall
devotee, as well as more recent reggae converts," the release stated.
Among the tracks on the album are Hot This Year by Dirtsman, Sweet by Pinchers
and Rougher Than Dem by Charlie Chaplin.
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