On Thursday June 11th, 2009 Barbados was greeted by news of one of the most dynamic alliances the region will ever see. Heavyweights Krosfyah and Pyramid Entertainment's Soca Ambassadors join together to present one of the Caribbean's most anticipated collaborations, "Barbados 246". This novel idea has already been received ecstatically although it is still very much in its infancy. With interest expressed locally, regionally and particularly internationally, the idea was sold even with minimal marketing. A synopsis of “Barbados 246” follows:

WHAT IS BARBADOS 246?
“Barbados 246” is the name given to a Joint Venture among some of Barbados’ leading entertainers - Edwin Yearwood, Khiomal, Adrian Dutchin, Lil’ Rick, Peter Ram, Biggie Irie and Mr. Dale. “Barbados 246” is a musical production which will showcase the past and present repertoire of the artistes as well as the diverse talents of the island’s leading entertainers. “Barbados 246” is a cultural business initiative designed to promote the brand Barbados locally, regionally and internationally.

Partners
1. Krosfyah Ventures Inc. which represents the Krosfyah band, Edwin Yearwood, Khiomal, Adrian Dutchin.
2. Pyramid Entertainment Management Inc. which represents Lil Rick, Peter Ram, Biggie Irie and Mr. Dale.
• All artistes will perform with the Krosfyah band.
• Guest acts will be added to the lineup depending on the nature of each show’s production.

Barbados 246 Objectives
• To create a music production featuring the best of Barbadian artistes that will be promoted locally, regionally and internationally.
• To assist in the marketing of Barbadian brands of services and products including those outside the entertainment industry through the use of the name of the country and the area code 246.
• To create an outstanding Barbadian show of the highest standard to form a viable touring package for festivals, concerts and other performance venues worldwide.

Key Components of the Show
• A professionally produced show featuring the best of Barbadian talent
• The past and present repertoire of the artistes will be featured thereby augmenting the traditional format of Crop Over presentations
• Each show will be fully rehearsed and include choreographed dancers and special effects.
• Each show will have a separate and distinct theme setting it apart from all the others.
• All artistes and members of the backing band will wear appropriately themed clothing for each event and will incorporate the Barbados 246 branding into the visual presentation.

Barbados 246 Benefits
• Added value for the public, promoters and sponsors with the creation of a more diverse performance set and stage presentation from the artistes.
• Promotes cultural entrepreneurship.
• The Barbados 246 cast can only be seen at selected events during the Crop Over season. These events can be found on the event tab on our website, www.pyramidartists.com .
• The number of solo performances by the artistes involved in Barbados 246 has been significantly reduced thereby creating a premiere package for promoters and sponsors.


WHAT ELSE CAN YOU EXPECT FROM BARBADOS 246?

Barbados 246 Bus

Throughout the Crop Over season, this bus will be used to transport all artistes to the venue and will also be used as a promotional tool to highlight upcoming events where the Barbados 246 show can be seen. The Barbados 246 bus will be specially designed to embody the Barbados 246 concept to promote Barbadian culture and unity amongst all people.

The Barbados 246 Bus Wrap will therefore form a dynamic marketing tool which essentially provides the brand and its sponsors with a rolling billboard. Such a venture will be the first of its kind being introduced by a unified group of entertainers in Barbados. Having such a large marketing magnet will attract significant attention, especially in heavily trafficked areas. In addition, Barbados 246 will use the vehicle as a medium to spread positive messages to our young people particularly in schools and at the University of the West Indies.

Barbados 246 Merchandising
T-shirts will be printed bearing the 246 logo. The shirts will be used as part of the promotional giveaways and to raise awareness about the Barbados 246 brand. They will be printed in blue, yellow and black.

Barbados 246 Soca Compilation
The Barbados 246 Soca compilation CD will feature songs released for the Barbados Crop Over season from each of the Barbados 246 main acts. The album will be available at all events where Barbados 246 will be performing, at all record stores and available for sale online at CD Baby, Got Rhythm and Trinidad Tunes.

EVENTS
Strategic Alliances
Barbados 246 has already formed strategic alliances with some of Barbados’ leading promoters and negotiations are ongoing with several others to ensure that the Barbados 246 package is included in several major events during the local Crop Over season and beyond.